Presents:
The Fashion Show for Hope
Table of Contents
I. Mission Statement
II. Executive Summary
III. Statement of Need
IV. Project Description/ Marketing Plan
V. The Budget
VI. Organizational Information
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VII. Conclusion
I. OUR MISSION
Women’s Fashion for a Cause, Inc. is an instrument for a driving force of excellence. WFC will create memorable events that will maintain a social conscience business model. WFC strives for creative innovations and aspirations of today’s artistic establishment and expression.
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II.Executive Summary:
Women’s Fashion for a Cause is a non-profit organization that enhances our culture by endorsing the arts. We have structured this organization on a socially-conscience business model. This plan allows us to publicly recognize the essential need for devout funding of the less fortunate in our community. We feel that there was no better way to do this than to focus on the local arts scene by bringing up and coming designers by showcasing their lines in our fashion events.
These events will showcase the modernism and wild aspirations of today’s local designers, while connecting bridges and closing the gap with time-honored designers to broaden the horizons in the world of couture. Women’s Fashion for a Cause will bring in young, impressionable adults interested in Public Relations events and the fashion industry. Those invaluable minds will be taken under our wings as interns to gain experience and aid in production of our shows. Furthermore, a great deal of the proceeds from these remarkable events will be distributed among various charities to aid the social cause and benefit our community.
III.Statement of Need:
All it takes is for one to open their eyes and look around to see that homelessness certainly does exist and that our community does suffer from certain social issues. According to Pinellashomeless.org, in Pinellas County there is an abundant 2300 and counting homeless people, 30 % who suffer from alcohol or drug abuse, 32% who suffer from mental illness, and 6% who suffer from both. A 2007 survey conducted by the Pinellas County Coalition for the Homeless found that there were 1221 unsheltered homeless people and 2031 sheltered homeless people in the county. The same site states that in the entire state of Florida there is an estimated 57,417 homeless people with enough beds and programs for only 12% of them. They also found that “eighty-three percent of the jobs with the most growth in Florida pay less than the living wage. Fifty-two percent of such jobs in Florida pay less than half the living wage”.
By putting together events to attract the citizens of our local community, we are seizing the opportunity to educate all on these problems and so much more. Also, we are giving them a chance to contribute by working towards a mended safe and beautiful, collective environment.
IV.Project Description/Marketing Plan
Our objective is to bring awareness and profit to the homeless community. We will do this by showcasing upcoming and established designers in our event. This will unite the art community in a social cause bigger than its self.
The Social Cause:
40% of the ticket sales and the proceeds that are made at the actual event goes to National Alliance to End Homelessness.
Their Website:
http://www.endhomelessness.org/
Our GOAL:
The amount we want raise for this organization. This includes 40% of the ticket sales and proceeds we raise from the event. $250,000
What they stand for
- Homelessness cannot be accepted.
- Every sector of society can and must help share the challenge and the responsibility of ending homelessness in our nation.
- Preventing and ending homelessness should be a policy focus at every level of government -- local, state and national.
- Programs that address the needs of people experiencing homelessness should be aimed at helping those people exit homelessness as quickly as possible.
- To permanently end homelessness, we will have to ensure that people have affordable housing, adequate services, and sufficient incomes to meet their basic needs.
- We are committed to end homelessness in our communities and in the nation.
The Fashion Show For Hope Timeline:
The Event
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- The event will begin with the Fashion show and we will have a mixer after the show.This is where the food will be served.
- Start the show with the local fashion designers.
- Midway: We will have a spokesperson from National Alliance to End Homelessness on stage to talk about their organization and
- and about the homeless community.
- Give people a chance to donate.
- Also, give the guests a chance to purchase local designer's clothing line, having a precentage of proceeds going to the charities.
- Have our established designers finish off the show.
- End with auctioning off key pieces from the show.
The Details
- Event Name:
- F.S.O.H/ Fashion Show of Hope
Host/MC's:
Nickel
Shannon
Stacy
Kelly
Mistress of ceremony:
Jennifer Lopez/ Singer/ Actress/ Designer/ Resident of Miami
Date of Event:
Time:
Ticket Price:
Expected Attendence:
Location:
This location is perfect for the kind of astomosphere that we want to create. An artsy and cultural vibe. It also accommandates the amount of people that will attend.
Tampa Bay Performing Arts Center
1010 North W.C. MacInnes Place
Tampa, Florida 33602
Directions
Jeanne Piazza, programming coordinator
813.222.1017
Site Plan of Venue
LOUISE LYKES FERGUSON HALL
pictures of Venue; http://enc3250.pbwiki.com/Pictures%20of%20venueSeating Chart
The Fashion Designers:
The Established Names-
Alexander McQueen Clothing Line
BetseyJohnson
Heatherette
Schools we are using to find up and coming fashion designers.
International Academy Of Design And TechnologyTampa
Johnson and Wales University
Intercontinental University-Fort Lauderdale
Catering Company:
Rick Goodwin, catering sales manager 813.222.1072
http://www.tbpac.org/dining/index.html |http://www.usa.gov/Business/Nonprofit.shtml]
The Music:
Using unknown artist is a good way to save on cost and is also keeping to our theme in supporting the arts.
FULCRUM
LFNT
Elevated
Target Audience:
As an organization we decided to focus our attention on one specific type of market. We feel that we will get the maximum benefit for our charity. By focusing on one specific market we do not risk money and wasted time on other markets that are not interested. This helpful information would be rooted by extensive research.
- Age range 25-50
- Fashion forward crowd
- Has a appreciation for the arts
- Social Cause Driven
- Trendy
- Executive
Audience Finder
The Astomosphere we are trying to create:
Promotional Methods:
These methods will be our marketing tools to help promote the event.
- Flyers
- Website
- Advertisment
- Radio Promotion
- Television Promotion
[http://www.usa.gov/Business/Nonprofit.shtml
http://muse.jhu.edu/journals/anthropological_quarterly/v077/77.3chan.htmlV. The BudgetLabor
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Applying for the grant [http://enc3250.pbwiki.com/Grant+|http://enc3250.pbwiki.com/Grant%20
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- Ticket Takers: 4 Employees from W.F.A.C--------------------------- Wage/Hr: $8/5 Total: $160
- Valet Attendents: 8-------------------------------------------------------------- Wage/Hr: $10/5 Total: $400
- Security: 20 ------------------------------------------------------------------------ Wage/Hr: $14/6 Total:$1680
- Executive Decision Services
The Fashion designers:
The Fashion designers will attend and showcase their fashions for free. The designers will also provide the models
Total :$12,440
Promotional Tools
Flyer Source
Program guide source
Event Poster source
Event Ticket source
Total: $6894.92
Venue Price: $500,000
Tampa Bay Performing Arts Center
Total: $800,000
Props/Decorations:
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Special Lighting:------------------------------------------------------------- $3,743.16
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Banners: 4--------------------------------------------------------------------- $145 each Total:$580
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Projecton System:--------------------------------------------------------- $1,282.04
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Runway:------------------------------------------------------------------------ $1,998.85
- Total: $7604.41Music: Bands (FULCRUM/ LFNT) $2004.33 (FULCRUM 3 rooms) $688.11 (LFNT 1 room)-----------Total:$2692.44 LFNT: Member: 1 - Round trip Hendersonville to Tampa $688 plus car Total: $6196.44Food:Total: $10,543.62Grand Total:
Flight Details
[http://www.cheaptickets.com/App/ViewAPHSearchResults?slice2%3AdateTime%3Adate=07%2F13%2F08&searchMethodHidden=find&isBot=true&pkgchildage2u2=lap&pkgchildage3u2=lap&slice1%3AdepartCity=Hendersonville%2C+NC&pkgchildage1u2=lap&desiredCarType=Economy&dpChild=0&slice1%3AarriveCity=TPA&Search.x=true&z=868e&slice2%3AdateTime%3AuseDateText=true&r=hb&disambiguatedOrigin=true&adult=1&slice1%3AdateTime%3Atime=Anytime&WebLogicSession=Hx7xoD5Kgy%21-1276223501%21183216689%217001%21-1%211194441713458&slice1%3AdateTime%3Adate=07%2F10%2F08&slice1%3AdateTime%3AuseDateText=true&postingPage=search&searchType=roundtrip&slice2%3AdateTime%3Atime=Anytime&tripLength=7&source=advanced&retrieveParams=true&z=faca&r=j6
Flight Details]
-Includes servers
VI.Organizational Information:
Women’s Fashion for a Cause is the authority on events of style. As the industry standard for non-profit organization business strategies and fashion trends, WFC is the medium for showcasing brand new designers with modern lines, but not forgetting the fashion industry’s staple designers allowing our community to be a better dressed and better informed neighborhood. Every month WFC holds breathtaking events uniting with local retailers & boutiques, manufacturers, and the media to define women’s fashion fueling the momentum of the industry. Furthermore, this organization hosts these special events to not only benefit the fashionistas of the world, but to boast awareness to a severe impasse of homelessness that exists in the Tampa Bay area.
While establishing ourselves as a small non-profit organization in 2003, WFC has flourished into a “Fast & Aggressive, Accountable, and Result-Oriented” special events coordinator. WFC holds “the premier events” offering the first global and local look at what is next in fashion and culture here in the Tampa Bay area. Only WFC has the ability to connect power designers with local, on the rise, fashion artists through our collaborative events setting trends and creating a buzz for our community to take notice.
Over the years, through collaboration WFC has networked making ties in all business sectors allowing us to overflow into many media outlets. Tampa Bay is really three cities. Clearwater, St. Petersburg, and Tampa allow our organization to touch broad audiences and intersect more sub-cultures than a typical city setting. The tri-cities are a major resource for WFC’s success. Consequently, WFC has made a name for itself locally allowing our organization to be thrown into the national spotlight.
The goal of Women’s Fashion for a Cause is a compound and serious issue that is being conquered by many different artists coming together with our organization. As aforementioned homelessness in the Tampa Bay area is a large, unsolved problem that exists. The opportunity to help solve this problem fell in the lap of this organization through the hearts of the executives. The executives have made it top-priority to help the individuals who cannot help themselves. Today in a world with great abundance for consumers, we would like to share the reality of the people who have with the people of the “have-not”. Through this establishment we will continue to abolish the homelessness dilemma.
Stacey Padgett was named CFO of Women’s Fashion for a Cause in 2003. In her position, she oversees the Fashionista’s Publication's Business Media Division. With Padgett’s events and online businesses organized into a single unit for the first time, Stacey is leading technical and global expansion. During Stacey’s tenure, WFC has grown considerably by hosting more than 75 charitable events. The growth was strengthened by adding an online, live website when hosting such events.
Shannon Byrne is currently CEO of Women’s Fashion for a Cause. At WFC, Bryne expanded the organization’s local coverage and began breaking into new media outlets for the organization such as the Miami Herald, Tampa Bay Times, and the Orlando Weekly to expand coverage for the local events. However, as Bryne was awarded for interesting techniques in media coverage she gained more than 300 pages in national, fashion magazines for advertising slots.
Nickel Nunes has served as Vice President of Marketing and sales for Women’s Fashion for a Cause. In her role at WFC, Nunes oversees business and sales developments at the headquarters for WFC’s newest business venture, “One Way”. Nunes was instrumental in “One Way’s” innovation and debut allowing it to have a profit its first year.
Kelly Buckner is the Creative Event Coordinator for Women's Fashion for a Cause. In her position, she creates all WFC's puplications, logos and advertisements. With each event there has been new, exciting ideas. Working hand in hand with Padget, Bryne and Nunes WFC events have been over the top spectacular. Allowing guest to enjoy each event to it's fullest.
VII Conclusion:
In each event we work towards designing a beautiful society. In hopes that we are bringing together two
WomensFashionForaCauseGraded
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